Tijuana Flats

SAVING LIVES THROUGH HOT SAUCE SALES

-- Tijuana Flats Announces its Newest Hot Sauce For Sale --

ORLANDO, Fla. (March 14, 2013) — Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, is announcing an addition to its list of charitable condiments. “The Sauce that Saves” is the latest offering from the brand and its 501c3 charity, the Just in Queso Foundation.

The sauce will be available April 1, 2013 and sold for $5 at all the restaurant’s 90 locations and online. Additionally, $3 from every bottle sold will be donated to the Just in Queso Foundation, which provides aid to individuals, communities and organizations in need.

“In addition to tasting great, the benefits the sales provide to the communities we serve is invaluable,” said Just in Queso Foundation President Dede Franklin. “And we decided it was time to raise the bar. The more sauce we have to sell, the more money we can raise for great charities and individuals in need.”

The Sauce that Saves is a harmonious blend between spicy and sweet, with a hint of peaches and a mix of peppers. This mildly spicy sauce is a great addition to the Just in Queso Foundation’s other charity sauces, “Share the Love, Feel the Burn” and “Smack My Ass & Call Me Santa.”

For more information about Tijuana Flats or the Just in Queso Foundation, visit www.tijuanaflats.com or www.justinqueso.org.

COCKTAILS FOR A CAUSE — Sarasota

On Saturday, February 23, the Tijuana Flats Just in Queso Foundation will be raising money for individuals, organizations and communities in need by hosting an afternoon fundraiser at World of Beer in Sarasota.
All proceeds from the event will benefit the Just in Queso Foundation, which uses money raised during events like this one to support military members and their families, children's organizations, disease research and treatment, and more groups and individuals in need.
WHAT: The Tijuana Flats Just in Queso Foundation Presents Cocktails For A Cause
WHEN: Saturday, February 23 from 2 p.m. to 6 p.m.
WHERE: World of Beer — 8217 Tourist Center Drive, Sarasota, Fla.
COST: Entry is $10 and includes one free drink ticket and one raffle ticket.
DETAILS: Attendees will enjoy live music from the Bobby Mitchell Band, craft beers and wine, a cornhole tournament ($10 entry fee per team) and a raffle. Raffle prizes include a golf foursome at Tara Golf & Country Club, a Callaway golf bag, a 42” HDTV and other great items. The team that wins the cornhole tournament will receive a set of cornhole boards.
“Our organization prides itself on continuous community involvement, and lending a helping hand when individuals and organizations are in need,” said Just in Queso Foundation President, Dede Franklin. “Events like this, and the people who attend them, help us bring our mission to life.”
Those interested in purchasing tickets in advance can contact Just In Queso Foundation Development Manager Ben Kuykendall at Ben.Kuykendall@tijuanaflats.com.
To learn more about Tijuana Flats and the Just in Queso Foundation, visit TijuanaFlats.com and JustInQueso.org.

TIJUANA FLATS BRINGS THE HEAT TO BOYNTON BEACH

ORLANDO, Fla. (January 14, 2013) - On Monday, January 21, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, will open its first location in Boynton Beach at 1725 South Federal Highway.The 2,400-square-foot restaurant will accommodate 100 guests (68 indoor and 32 outside on the patio). This new location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 15-pump hot sauce bar and the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, portraying a giant blue cyclops on the hunt for tacos and queso.                  

 This Tijuana Flats location features energy-efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:

• - Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs
• - Solar-powered timers in the kitchen
• - Low-flow toilets that significantly reduce water usage
• - Front-of-the-house tile is made from 40 percent pre-consumer recycled materials
• - A tankless water heater

Opening week specials include: 

Monday, January 21 — Opening Day
- $2 Dos Equis (21+)

Tuesday, January 22 — Taco Tuesdaze
- Two tacos, chips and a drink for $4.99 (Excludes specialty tacos; $1 additional for steak or carnitas)
- $2 Dos Equis (21+)

• Wednesday, January 23 — Give Back Day
• - 20 percent of the day’s sales will be donated to the United Way, a non-profit organization that improves the lives of individuals and families in Palm Beach County
• - $2 Dos Equis (21+)

• Thursday,  January 24 — Throwback Thursdaze

• - One tijuana sized burrito, chips and a drink for $5.99 ($1 additional for steak or carnitas)

• - $2 Dos Equis (21+)

• Friday, January 25 — Rock Out Party!

•  - Live music from 6 to 9 p.m., giveaways and $2 Dos Equis beer (21+) all night

•  Saturday, January 26 — Kids Eat Free
• - One free Little Lizards meal with the purchase of an adult entrée

• - $2 Dos Equis (21+)

•  Sunday, January 27 — Public Servant Day

•  - 50 percent off an entrée for all Public Servants (Teachers, Military, Firefighters, EMT & Police with proof of employment)

• - $2 Dos Equis (21+)

TIJUANA FLATS ANNOUNCES SPRING 2013 SCHOLARSHIP RECIPIENTS

ORLANDO, Fla. (January 9, 2013) – Tijuana Flats employees get much more than just a paycheck and fun working atmosphere. The company strives to provide personal and professional growth opportunities for its employees as often as possible.

Employees submit an application stating why they feel they would be a great candidate to win the Tijuana Flats Leadership Development Scholarship. This year is the eighth year Tijuana Flats has provided deserving employees a $2,500 scholarship to be used toward college expenses for one semester, and the sixth time that Tijuana Flats has awarded scholarships to three recipients in one year. This scholarship is offered twice a year, once in the fall and once in the spring.

This year’s winners are 

• - Cody Bedford from Orlando, Fla. 
• - Nathalie Ulloa from Tampa, Fla. 
• - Amber Wall from Fort Walton Beach, Fla.

Cody is a junior at Seminole State College and plans to graduate in Fall of 2014 with a degree in Nursing. He works full time at the Sand Lake Road location and is very active in the community, participating in 5k runs for charity and volunteering with Tijuana Flats’ charity, the Just In Queso Foundation. Cody was selected because of his infectious attitude and desire to always do the best job he can, no matter the circumstances.

Nathalie is a Business Marketing major at the University of South Florida and intends to graduate in 2015.  She has worked at our Westchase location in Tampa for the past three years. Nathalie was selected because she is hardworking, dependable and always willing to work as a team to get the job done. She has volunteered at several Just In Queso events and her positive attitude and strong work ethic set a great example for everyone with whom she works.

 Amber is a junior at Northwest Florida State College and plans to graduate in 2014 with a degree in Elementary Education. Amber lives and breathes Tijuana Flats and exemplifies exactly what the brand’s core values are all about. Her standout personality is one-of-a-kind, and she takes the time to get to know her guests and is recognized all over town because of it. Amber was selected because she never gives up and makes the working environment a fun one that everyone wants to take part in.

In order to receive the Tijuana Flats Leadership Development Scholarship, employees must have a minimum of one year’s employment with the company and be enrolled full or part time in a state or community college. Nominees must also be active in their school and community, demonstrate a solid work ethic and strong leadership skills, and possess the attitude and passion that furthers the Tijuana Flats mission. 

TIJUANA FLATS BRINGS THE HEAT TO FORT MYERS

ORLANDO, Fla. (December 5, 2012) - On Monday, December 17, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its first location in Fort Myers at 12635 S. Cleveland Ave. 

This new location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 15-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2,050-square-foot restaurant will accommodate seating for 102 guests (70 indoor and 32 on the patio).  Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, portraying a spunky, blue-haired vixen cruising through the restaurant in her Ford “Model T” hot rod.

In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:

• Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs
• Solar powered timers in the kitchen
• Low flow toilets that significantly reduce water usage
• Front of the house tile is made from 40 percent pre-consumer recycled materials
• A tankless water heater

Opening week specials include: 

- Monday, December 17— Opening Day

• $2 Coronas (21+)

- Tuesday, December 18 — Taco Tuesdaze

• Two tacos, chips and a drink for $4.99 (Excludes specialty tacos; $1 additional for steak or carnitas)

• $2 Coronas (21+)

- Wednesday, December 19— Give Back Day

• 20 percent of the day’s sales will be donated to Harry Chapin Food Bank

• $2 Coronas (21+)

- Thursday,  December 20 — Throwback Thursdaze

• Tijuana size burrito, chips and a drink for $5.99 (Excludes specialty burritos; $1 additional for steak or carnitas)
• $2 Coronas (21+)

- Friday, December 21 — Rock Out Party!

• Live music from 6 to 9 p.m., giveaways and more

• $2 Coronas (21+)

- Saturday, December 22 — Local Hero Day

• 50 percent off an entrée for all local heroes (EMT, police, military, teachers, firefighters with proper I.D.)

• $2 Coronas (21+)

- Sunday, December 23 — Kids Eat Free

• Kids eat free with the purchase of an adult entrée
• $2 Coronas (21+)

TIJUANA FLATS BRINGS THE HEAT TO FLEMING ISLAND

 ORLANDO, Fla. (November 12, 2012) - On Monday, November 19, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its first location in Fleming Island at 1647 County Road 220.

This new location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 15-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2,046-square-foot restaurant will accommodate indoor and patio seating for 106 guests.  Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, portraying a posse of wild animals who, just like Tijuana Flats, are anything but ordinary.

In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:

• Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs
• Solar powered timers in the kitchen
• Low flow toilets that significantly reduce water usage
• Front of the house tile is made from 40 percent pre-consumer recycled materials
• A tankless water heater

Opening week specials include: 

Monday, November 19 — Opening Day
- $2 Coronas (21+)

 - Canned foods are being collected to donate to the Salvation Army

Tuesday, November 20 — Taco Tuesdaze
- Two tacos, chips and a drink for $4.99 (Excludes specialty tacos; $1 additional for steak or carnitas)
- Canned foods are being collected to donate to the Salvation Army

 - $2 Coronas (21+)

Wednesday, November 21 — Give Back Day
- 20 percent of the day’s sales will be donated to the Salvation Army and canned food are also being collected for donation

- $2 Coronas (21+)

Thursday,  November 22 — Thanksgiving 
- TIJUANA FLATS IS CLOSED

Friday, November 23 — Rock Out Party!
- Live music from 6 to 9 p.m., giveaways and $2 Coronas all night (21+)

 Saturday, November 24 — Local Hero Day 

- 50 percent off an entrée for all public servants (EMT, police, military, teachers, firefighters with proper I.D.)

- $2 Coronas (21+)

Sunday, November 25 — Kids Eat Free

- Kids eat free with the purchase of an adult entrée

 - $2 Coronas (21+)

TIJUANA FLATS OPENS FOURTH SARASOTA AREA RESTAURANT

ORLANDO, Fla. (October 18, 2012) - On Monday, October 29, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its new location in 5215 University Parkway #106. 

 This new location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 15-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2,305-square-foot restaurant will accommodate indoor and patio seating for 106 guests.  Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, portraying a sultry space girl defending the galaxy from an alien invasion.

In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:

• - Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs
• - Solar powered timers in the kitchen
• - Low flow toilets that significantly reduce water usage
• - Front of the house tile is made from 40 percent pre-consumer recycled materials
• - A tankless water heater

Opening week specials include: 

• - Monday, October 29 — Opening Day

• $2 Coronas (21+)

• - Tuesday, October 30 — Taco Tuesdaze
• Two tacos, chips and a drink for $4.99 (Excludes specialty tacos; $1 additional for steak or carnitas)

• $2 Coronas (21+)

• - Wednesday, October 31 — Halloween
• Kids in costume receive a free kids meal (with purchase of adult entrée)

• $2 Coronas (21+)

• - Thursday,  November 1 — Throwback Thursdaze
• One tijuana-sized burrito, chips and a drink for $5.99 (Excludes specialty burritos; $1 additional for steak or carnitas)

• $2 Coronas (21+)

• - Friday, November 2 — Rock Out Party!
• Live music from 6 to 9 p.m., giveaways and $2 Coronas all night (21+)

•  - Saturday, November 3 — Give Back Day
  • 20 percent of the day’s sales will be donated to the Alzheimer’s Association (Florida Gulf Coast Chapter)

• $2 Coronas (21+)

•  - Sunday, November 4 — Local Hero Day
  • 50 percent off an entrée for all public servants (EMT, police, military, teachers, firefighters with proper I.D.)

• $2 Coronas (21+)

JACKSONVILLE BEACH RUN RAISES $6K FOR TIJUANA FLATS’ CHARITY

JACKSONVILLE, Fla. (October 4, 2012) — Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, should also be known for its dedication to giving back to the community it serves. 

 Earlier this summer, Tijuana Flats sponsored the 48th annual Summer Beach Run and approximately 1,300 Jacksonville residents came together to raise more than $6,200 for the restaurant’s charity — the Just In Queso Foundation. 

“It’s a pleasure for us to be part of an event which not only delivers a fun day for hundreds of runners, but also raises money for charity,” said Tijuana Flats Owner and CEO, Brian Wheeler. “The Just In Queso Foundation uses generous donations like this one to help individuals, communities and organizations in need. Thank you to all the organizers, participants and residents that made this year’s incredible donation possible.”

HAIL TO THE TACO ON OCTOBER 4

-- Tijuana Flats Offers $2 Tacos For National Taco Day --

 ORLANDO, Fla. (September 12, 2012) — October 4 is National Taco Day, and Tijuana Flats is giving guests a chance to celebrate this thrilling day with a thrifty deal—$2 tacos! The tex-mex restaurant, known for its fresh food and anything-goes atmosphere, hopes to spice up this Mexican-inspired, not-quite-holiday by satisfying foodies, one taco at a time.  

 WHAT: $2 per taco on National Taco Day

 WHEN: October 4, 2012

 WHERE: All Tijuana Flats locations 

DETAILS: This offer is only valid on October 4, 2012, excludes specialty tacos and cannot be combined with any other offer.  An additional $0.50 per taco will be charged for steak or carnitas tacos. 

TIJUANA FLATS TO OPEN FIRST LOCATION IN CORAL SPRINGS

ORLANDO, Fla. (September 12, 2012) - On Monday, September 24, Tijuana Flats, famous for its fresh tex-mex food and unique ambiance, opens its first location in Coral Springs at 6204 W. Sample Road. This new location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 15-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the tex-mex powerhouse. The 2,188-square-foot restaurant will accommodate indoor and patio seating for 94 guests. Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, depicting a squad of aliens taking over the city and abducting anyone who settles for anything less else than taco perfection. In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious.

They include:

• - Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs
• - Solar powered timers in the kitchen
• - Low flow toilets that significantly reduce water usage
• - Front of the house tile is made from 40 percent pre-consumer recycled materials
• - A tankless water heater

Opening week specials include: 

• Monday, September 24 — Opening Day
• - $2 Dos Equis
• 
  
• Tuesday, September 25 — Taco Tuesdaze
• - Two tacos, chips and a drink for $4.99 ($1 additional for steak or carnitas. Excudes specialty tacos.)
• - $2 Dos Equis

• Wednesday, September 26 — Kiwanis Give Back Day
• - 20 percent of the day’s sales will be donated to Kiwanis Non-Profit Organization
• - $2 Dos Equis 

• Thursday,  September 27 — Throwback Thursdaze
• - One tijuana-sized burrito, chips and a drink for $5.99 ($1 additional for steak or carnitas. Excudes specialty burritos.)
• - $2 Dos Equis

• Friday, September 28 — Rock Out Party!
• - Live music from 6 to 9 p.m., giveaways and more
• - $2 Dos Equis

• Saturday, September 29 — Public Servant Day
  • - 50 percent off an entrée for all Public Servants (Teachers, Military, Firefighters, EMT & Police with proper ID)
  • - $2 Dos Equis

• Sunday, September 30 — Kids Eat Free
• - Free Little Lizards meal with the purchase on an adult entrée
• - $2 Dos Equis

TIJUANA FLATS JUST IN QUESO FOUNDATION RAISES $84,000

ORLANDO, Fla. (August 21, 2011) — Earlier this month, the Tijuana Flats Just In Queso Foundation, a 501c3 charitable organization, held its annual fundraiser. This year’s event, titled “Share the Love, Feel the Music,” was a huge success raising $84,000.

Christian Service Center, an organization that partners with Orange County schools to provide food to students and their families when in need, will receive nearly $13,000 of the money raised at this event.

“The Just In Queso Foundation has recently become our partner over the last six months and we look forward to doing much more with them in the future,” said Executive Director of Christian Service Center Robert Stuart. “This money will provide 5,000 meals, ensuring that the children of Central Florida have plenty to eat and can focus on learning!”

The remaining $70,000 will go into Just In Queso’s fund that is used to provide aid to individuals, communities and other organizations in need. This charity is unique in that it collects funds in order to have money ready and waiting “just in case” a tragedy strikes. 

“The Just In Queso Foundation supports individuals, families and other organizations during all kinds of ‘tragedies,” said Just In Queso Development Manager Ben Kuykendall. “Whether it’s helping those affected by natural disasters, individuals facing life-threatening medical illnesses, or even sending a little bit of home to our military overseas — Just In Queso is there.”

The Just In Queso Foundation is always looking for support in the form of both monetary and tangible donations, as well as volunteer support. Visit http://www.TijuanaFlats.com, http://www.JustInQueso.org or email JIQ@TijuanaFlats.com.

About the Just in Queso Foundation

Tijuana Flats’ Just in Queso Foundation provides aid to individuals, communities and organizations in need. With the Just in Queso Foundation, Tijuana Flats is able to have support funds waiting “just in case” a tragedy strikes and people are left in need, including everything from rebuilding areas devastated by natural disasters to providing monetary support for other non-profit charities, families and individuals when they need it most. 

The Just in Queso Foundation provides financial support primarily through the in-store and online sales of the Just in Queso charity hot sauce, as well as the restaurant’s special-edition holiday “Smack My Ass and Call Me Santa!” hot sauce where $3 from each bottle is donated to charity. Employees of Tijuana Flats also have the opportunity to donate directly from their paycheck, which an impressive 40 percent of the company currently do.

For more information, visit www.justinqueso.org.

TEX-MEX RESTAURANT TO RAISE HEART RATES AND MONEY FOR CHARITY

 -- Tijuana Flats Sponsors 48th Annual Summer Beach Run on August 25th --

JACKSONVILLE, Fla. (August 3, 2012) — Tijuana Flats is celebrating summer’s end with a run on the beach. The 48th annual Summer Beach Run and its unforgettable post-race celebration will be hosted by Tijuana Flats. This family-friendly event will benefit the restaurant’s Just In Queso Foundation which provides aid to individuals, communities and organizations in need. 

Participants will not cross the finish line empty-handed. Directly after the race, runners will be treated to free food provided by Tijuana Flats, beer and live music. This event is the perfect opportunity to bring friends and families together to help the community, have fun and stay fit. 

WHAT: Tijuana Flats Summer Beach Run Sponsored by Tijuana Flats

•  Presented by JTC Running, the event includes both a five mile and a one mile fun run with a portion of the proceeds from the race benefiting the Just in Queso Foundation.

WHEN: Saturday, August 25, 2012 at 7 p.m.

WHERE: Jacksonville Beach Seawalk Pavilion, 1st St. N, Jacksonville Beach, FL 32250

DETAILS: The five mile run will take place at 7 p.m., and the one mile fun run will begin at 7:05 p.m. Cash prizes and beach towels will be given to winners at the award ceremony beginning at 8:30 p.m.

“The Summer Beach Run is a fun way to give back to the community and help raise money for the Just in Queso Foundation at the same time,” said Tijuana Flats Owner and CEO, Brian Wheeler.  “You can raise both your heart rate and money for charity through our annual run.”

To sign-up or for more information about the event, visit http://www.1stplacesports. com/sbr.html.  To learn more about Tijuana Flats and the Just in Queso Foundation, visit TijuanaFlats.com and/or JustInQueso.org.

BURNING BIRTHDAY BASH

-- Tijuana Flats Celebrates One Year At Sand Lake Road --

ORLANDO, Fla. (July 13, 2012) — On Friday, July 27, Tijuana Flats, known for its fresh Tex-Mex food and anything-goes atmosphere, is celebrating the one-year anniversary of its location at 7560 W. Sand Lake Road in Orlando.  The event will be an all-day party filled with food, music, and family-friendly fun.

WHAT: One-year anniversary party

WHEN: Friday, July 27, 2012 (All Day)

WHERE: Tijuana Flats 7560 W. Sand Lake Rd., Orlando, Fla. 407-352-6113

The event will include:

• — $2 import beers
• — Live music from 7 to 10 p.m.

Visit www.tijuanaflats.com for more information and a complete list of restaurant locations.

TIJUANA FLATS ON FATHER’S DAY: MAKING DADS CRY TEARS OF JOY... THAT HAVE NOTHING TO DO WITH THE HOT SAUCE.

ORLANDO, Fla. (June 4, 2012) — This Father’s Day, Tijuana Flats, known for its fresh Tex-Mex food and anything-goes atmosphere, is giving dads a hot way to celebrate their day by offering a them a free meal. Tijuana Flats is on a mission to make dad one happy mother.

WHAT: All dads will receive a free entrée with the purchase of an entrée. 

WHEN: June 17, 2012

WHERE: All Tijuana Flats locations

Visit www.tijuanaflats.com for more information and a complete list of restaurant locations.

TEX-MEX REVOLUTION CONTINUES TO SPREAD IN SOUTH FLORIDA

Tijuana Flats Announces Grand Opening In Stuart  

ORLANDO, Fla. (April 17, 2012) - On Monday, April 30, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its first location in Stuart at 1990 SE Federal Highway.

This new location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 15-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2,700-square-foot restaurant will accommodate indoor and patio seating for more than 100 guests.  Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, portraying a purple-haired, ocean mutant creating whirling waves while manipulating sea monsters to destroy any ship that dare deliver less-than-fresh taco-goodness. 

In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:

• -Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs
• -Solar powered timers in the kitchen
• -Low flow toilets that significantly reduce water usage
• Front of the house tile is made from 40 percent pre-consumer recycled materials
• -A tankless water heater

Opening week specials include: 

• Monday, April 30 — Opening Day
• -50% off entrées for teachers, police, firefighters, military and all medical fields employees (with valid I.D.) 
• Tuesday, May 1 — Taco Tuesdaze
• -Two tacos, chips and a drink for $4.99
• Wednesday, May 2 — United Way of Martin County Give Back Day
• -20% of all sales will be donated to the United Way of Martin County 
• Thursday,  May 3 — Burrito Thursdito
• -One regular burrito, chips and a drink for $4.99
• Friday, May 4 — Rock Out Party!
• -Live music from 6 to 9 p.m., giveaways and $2 Mexican beers all night.

• Saturday, May 5 — Cinco De Mayo
  • -$2 Mexican beers, fun, food and giveaways all day. 
• Sunday, May 6 — Kids Eat Free
  • -Free Little Lizards meal with purchase of an entrée. 

To view the Tijuana Flats menu as well as list of locations, visit www.tijuanaflats.com. 

TIJUANA FLATS ON VALENTINE’S DAY: BEING SINGLE HAS NEVER BEEN SO SPICY

This Valentine’s Day, Tijuana Flats, known for its fresh Tex-Mex food and anything-goes atmosphere, is giving singles a reason to celebrate their independence with the annual “Smack My Ass... I’m Single!” celebration. Tijuana Flats proves that even being single can be spicy.

On February 14, all guests who place a single-entrée order will receive a special treat with the purchase of any entrée. In NC, PA, IN and VA, guests will receive a free order of churros. In all other markets, guests (21+) will receive a free beer.

Visit www.tijuanaflats.com for more information and a complete list of restaurant locations.

About Tijuana Flats

Established in 1995 in Winter Park, Fla., Tijuana Flats is a unique, fast-casual Tex-Mex dining experience featuring superior guest service and fresh, made-to-order food. Tijuana Flats has nearly 80 locations in Florida, Indiana, North Carolina, Pennsylvania and Virginia. The restaurants are typically found in high-traffic areas and average 2,200 square feet.  

Since the restaurant first opened its doors in 1995, Tijuana Flats has used zero trans-fatty acids (TFA) cooking oils, 100 percent hormone free, white meat chicken, fresh produce and all of its menu items have been lard free. Customers can choose from flour or whole-wheat tortillas for any of their tacos, burritos, quesadillas, chimichangas and flautas. This restaurant also has a popular “Power Lite” selection, which allows customers to choose low-fat cheese and fat-free sour cream in any menu item. There is no charge for selecting a whole-wheat tortilla or Power Lite. 

Known worldwide for their own brand of hot sauces, Tijuana Flats Hot Foods Inc., a separate company, provides the restaurants’ specialty products, hot sauces and condiments, including one of the hottest sauces in the world, Smack My Ass and Call Me Sally…“Going Postal.” For more information about Tijuana Flats, including menu and locations, visit www.tijuanaflats.com.

For more information about Tijuana Flats, including menu and locations, visit www.tijuanaflats.com. 

TIJUANA FLATS STRIVES TO REACH 100 LOCATIONS BY 2013

--Tex-Mex Restaurant Announces to Open 12-15 New Locations in 2012 and 15 in 2013--

ORLANDO, Fla. (January 20, 2012) – Tijuana Flats, known for its fresh Tex-Mex food and anything-goes atmosphere, announced today its plans to open 30 new locations by the end of 2013, with 12-15 of them being opened in Florida this year.

South Florida’s Oakland Park and a second Gainesville location are the first two Tijuana Flats scheduled for 2012—both opening this month. 

The restaurant is planning to open the remaining 13 locations—mainly in South Florida—by the end of the year. These openings reflect the company’s previously announced plans to expand the Tex-Mex brand’s footprint in the South Florida area.

“The growth TIjuana Flats has seen over the past several years is something the company as a whole has worked very hard to achieve,” said Tijuana Flats Owner and CEO, Brian Wheeler. “And with that said, we’re not planning on stopping anytime soon. As long as we’re still welcomed and loved by guests, we’re going to continue grow and expand and give back to the communities we serve."

In 2011, Tijuana Flats opened seven new locations—six in Florida and one in North Carolina. These new locations accounted for nearly 600 total new jobs, spanning Jacksonville, Orlando, Tampa, Fort Lauderdale and Cary, NC.

In addition to the new openings, the restaurant chain also remodeled seven other locations during the year with upgrades ranging from dining room wall signage renovations to full-scale wall and counter replacements to energy-efficient kitchen equipment. 

Tijuana Flats saw an increase in sales of 8.29 percent, from 2010 to 2011. And, it wasn’t only the business that saw successes. Tijuana Flats' not-for-profit organization, the Just in Queso Foundation, received donations totaling nearly $172,000 that helped them reach their $1-million-raised milestone in December. The Just in Queso Foundation also achieved 1,981 hours of donated service time from Tijuana Flats guests and employees alike in 2011.

For more information about Tijuana Flats, visit www.tijuanaflats.com or www.Facebook.com/TijuanaFlats.

ANOTHER HEATWAVE EXPECTED TO HIT SOUTH FLORIDA

Tijuana Flats Announces Opening of Its First Oakland Park Location 

ORLANDO, Fla. (January 3, 2012) - On Monday, January 16, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its first location in Oakland Park at 5065 N. Dixie Highway. 

This new location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 15-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2,400-square-foot restaurant will accommodate indoor and patio seating for more than 100 guests.  Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, portraying an alien invasion that has descended upon Oakland Park.

In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:

• Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs
• + Solar powered timers in the kitchen
• + Low flow toilets that significantly reduce water usage
• + Front of the house tile is made from 40 percent pre-consumer recycled materials
• + A tankless water heater

Opening week specials include: 

• Monday, January 16 — Opening Day! 
• + $2 Dos Equis (all day)
• Tuesday, January 17 — Taco Tuesdaze
• + Two tacos, chips and a drink for $4.99
• + $2 Dos Equis (all day)
• Wednesday, January 18 — Hospital Appreciation Day
• + 50% off entrées for all Holy Cross employees & staff (with valid ID/proof of employment)
• + $2 Dos Equis (all day)
• Thursday, January 19 — Local Hero Day
• + 50% off entrées for teachers, police, firefighters, EMT and military (with valid ID/proof of employment)
• + $2 Dos Equis (all day)
• Friday, January 20 — Rock Out Party!
• + Live music starting at 6 p.m., giveaways, specials, prizes and more.
• + $2 Dos Equis (all day)
• Saturday January 21 
  • + $2 Burritos (Regular size only)
• + $2 Dos Equis (all day)
• Sunday, January 22 — Kids Eat Free
• + Free kids meal with adult entrée purchase.
• + $2 Dos Equis (all day)

To view the Tijuana Flats menu as well as list of locations, visit www.tijuanaflats.com. 

COCKTAILS FOR A CAUSE

-- Tijuana Flats Hosting Happy Hour to Raise Money for Those in Need --

On Thursday, December 8, the Tijuana Flats Just in Queso Foundation will be raising money for individuals, organizations and communities in need by hosting a happy hour fundraiser at Wall Street Plaza’s Waitiki Lounge in Downtown Orlando.

This event is a very special occasion for the Just In Queso Foundation as it is only $5,000 away from achieving its $1 million raised milestone.  The organization hopes to collect its millionth dollar at this event while celebrating not only the impending milestone, but also the incredible support and generosity received up to this point.

Attendees will enjoy live music, cocktails and a raffle. All proceeds from the event will benefit the Just in Queso Foundation, which uses money raised via events like this one, to support great causes like children's organizations, breast cancer research and other people and groups that are in need in the community. This event is the perfect opportunity to bring friends and families together to demonstrate community support. 

WHAT: The Tijuana Flats Just in Queso Foundation Presents Cocktails For A Cause

WHEN: Thursday, December 8, from 6 p.m. to 9 p.m.

WHERE: Wall Street Plaza’s Waitiki Lounge in Downtown Orlando 

COST: Entry is $10 and includes one free drink ticket and one raffle ticket.

DETAILS: Raffle Prizes include 40” flat screen TV, iPod, sports memorabilia & other great items. 

Credit cards will not be accepted at the event. Please contact Hannah Scollo at Hannah.Scollo@TijuanaFlats.com to purchase event tickets and raffle tickets in advance.

“When people or organizations are in need in the communities we serve, we want to be there to help,” said Just in Queso Foundation President, Dede Franklin. “And we want to thank everyone who can attend this event in advance, as every dollar raised allows us to do exactly that.”

To learn more about Tijuana Flats and the Just in Queso Foundation, visit TijuanaFlats.com and JustInQueso.org.

About the Tijuana Flats Just in Queso Foundation® & Charitable Initiatives

Tijuana Flats’ Just in Queso Foundation provides aid to individuals, communities and organizations in need. With the Just in Queso Foundation, Tijuana Flats is able to have support funds waiting “just in case” a tragedy strikes and people are left in need, including everything from rebuilding areas devastated by natural disasters to providing monetary support for other non-profit charities, families and individuals when they need it most. 

The Just in Queso Foundation provides financial support primarily through the in-store and online sales of the Just in Queso charity hot sauce, as well as the restaurant’s special-edition holiday “Smack My Ass and Call Me Santa” hot sauce where $3 from each bottle sold will be donated to the following four children’s charities.

•  
  • Kids In Support of Soldiers http://kidsinsupportofsoldiers.org/
  • UCP of Central Florida http://www.ucpcfl.org/
  • Little Kids Rock http://littlekidsrock.org/
  • Alex’s Lemonade Stand http://www.alexslemonade.org/

For more information, visit www.justinqueso.org.

About Tijuana Flats

Established in 1995 in Winter Park, Fla., Tijuana Flats is a unique, fast-casual Tex-Mex dining experience featuring superior guest service and fresh, made-to-order food. Tijuana Flats has nearly 80 locations in Florida, Indiana, North Carolina, Pennsylvania and Virginia. The restaurants are typically found in high-traffic areas and average 2,200 square feet.  

Since the restaurant first opened its doors in 1995, Tijuana Flats has used zero trans-fatty acids (TFA) cooking oils, 100 percent hormone free, white meat chicken, fresh produce and all of its menu items have been lard free. Customers can choose from flour or whole-wheat tortillas for any of their tacos, burritos, quesadillas, chimichangas and flautas. This restaurant also has a popular “Power Lite” selection, which allows customers to choose low-fat cheese and fat-free sour cream in any menu item. There is no charge for selecting a whole-wheat tortilla or Power Lite. 

Known worldwide for their own brand of hot sauces, Tijuana Flats Hot Foods Inc., a separate company, provides the restaurants’ specialty products, hot sauces and condiments, including one of the hottest sauces in the world, Smack My Ass and Call Me Sally…“Going Postal.” For more information about Tijuana Flats, including menu and locations, visit www.tijuanaflats.com.

ANOTHER HEATWAVE EXPECTED TO HIT FLORIDA’S GULF COAST

-- Tijuana Flats Announces Opening of Its First Bradenton Location --  

ORLANDO, Fla. (November 14, 2011) - On Monday, November 21, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its first Bradenton location at 2127 Cortez Road.

The new Bradenton location will feature Tijuana Flats fresh, made-to-order menu, a 14-pump hot sauce bar and the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2400-square-foot restaurant will accommodate indoor seating for 92+ guests and outdoor seating for 16 guests.  Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, depicting Tijuana Flats’ own “mad scientist of hot sauce” creating another “monstrous” concoction.

In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:

•  
  • -Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs
  • -An Energy Management System (EMS) hood which drastically reduces energy usage
  • -Solar powered timers in the kitchen
  • -Low flow toilets that significantly reduce water usage
  • -Front of the house tile is made from 40 percent pre-consumer recycled materials
  • -A tankless water heater

Opening week specials include: 

• -Monday, November 21—Opening Day! 
• --$2 Coronas all day
• -Tuesday, November 22— Taco Tuesdaze
• --Two Tacos Chips and a Drink $4.99
• --$2 Coronas all day
• -Wednesday, November 23— Public Servant Discount Day
• --50 percent off for Police, Fire, EMT, City Officials, Military and Teachers (with valid I.D.)
• --$2 Coronas all day
• -Thursday, November 24
• --$2 Coronas all day
• -Friday, November 25— Rock Out Party!
• --Live Music with Donny starting at 6 p.m., giveaways and more
• --$2 Coronas all day
• -Saturday, November 26— Kids Eat Free
• --Kids eat free all day with purchase of adult entrée

To view the Tijuana Flats menu as well as list of locations, visit www.tijuanaflats.com. 

TIJUANA FLATS RAISES NEARLY $40K FOR BREAT CANCER RESEARCH

--Tijuana Flats' Just in Queso Foundation Announces Donation Results to the Breast Cancer Research Foundation--

ORLANDO, Fla (October 26,2011) -Tijuana Flats' Just in Queso Foundation, which provides aid to individuals, communities and organizations in need , presented its fifth annual Breast Cancer Awareness fundraiser. In just two weeks, the Just in Queso Foundation raised in remarkable $39,506 for the Breast Cancer Research Foundation (BCRF), supporting its mission to achieve prevention and a cure for breast cancer.

From September 30 to October 16, Tijuana Flats donated $3 of every bottle sold from its Just in Queso charity hot sauce sales to the BCRF. Customers could purchase the hot sauce both online and in the restaurant's 76 locations nationwide. Generous individuals also made personal donations to the cause.

Tijuana Flats' Jacksonville location (13529 Beach Boulevard Suite) raised the most money. The hardworking team and dedicated customers were able to raise nearly $2,500 to benefit the BCRF. Coming in a close second was the Tijuana Flats location in Miramar, Fla.(14633 Miramar Parkway), raising nearly $2,000.

"Over the past 5 years, we've proudly raised over $190,000 to BCRF," said Just in Queso President Dede Franklin. "Each bottle purchased by our loyal customers allows us to help BCRF achieve its goals and especially its mission of prevention and finding a cure."

 About the Tijuana Flats Just in Queso Foundation & Charitable Initiatives

Tijuana Flats' Just in Queso Foundation is a 501 (c)(3) not-for-profit foundation, which provides aid to individuals, communities and organizations in need. With the Just in Queso Foundation, Tijuana Flats is able to have support funds waiting "just in case" a tragedy strikes and people are left in need, including everything from rebuilding areas devastated by natural disasters to providing monetary support for other non-profit charities, families and individuals when they need it most.

The Just in Queso Foundation provides financial support primarily through the sale of the Just in Queso charity hot sauce, as well as the restaurant's special-edition holiday "Smack My Ass and Call Me Santa" hot sauce and Just in Queso wine. All proceeds from the sale of each $5.00 bottle of hot sauce add to the foundation for times of need. One hundred percent of the proceeds are returned to the community nationwide. In addition, the foundation accepts tax-deductible donations from other organizations and individuals.

About The Breast Cancer Research Foundation (BCRF)

BCRF was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational researcher. Since its inception, the Foundation has raised more than $270 million to support research at medical institutions across the globe conducting the most advanced and promising breast cancer research that will help lead to prevention and a cure in our lifetime. To date, nearly $28 million has been directed to stellar scientist at New England medical institutions, and in October 2009, $3.5 million was awarded to 24 distinguished researchers from prominent institutions in Massachusetts, Connecticut, and New Hampshire. Today, Boston and the New England area have the second largest concentration of BCRF grantees. BCRF preserves in directing at least 85 cents of every dollar raised directly to research. And for the eighth consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99.8% of the more than 5,400 evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

TIJUANA FLATS WINTER HAVEN CELEBRATES FOUR YEARS WITH WEEKEND EVENTS AND LEGOS

ORLANDO, Fla. (October 12, 2011) — Tijuana Flats in Winter Haven is celebrating its fourth anniversary, November 11 to 13. In honor of this big celebration, there will be a weekend full of events complete with prizes and discounts.

WHAT: Tijuana Flats Winter Haven Fourth Anniversary Weekend Celebration

WHEN: Friday, November 11 through Sunday, November 13

WHERE: Tijuana Flats, located at 5935 Cypress Gardens Blvd, Winter Haven, FL 33884

SCHEDULE:

Friday November 11

• Live music at 6 p.m.

• - $2 Coronas, Modelo Especial and Negro, Pacifico beers

Saturday November 12 - LEGO My Taco Kids Day

• -Family friendly activities including a bounce house, dunk tank, DJ, fun prizes and more.
  •  - $2 Coronas, Modelo Especial and Negro, Pacifico beers
  •  - LEGO Creation Contest judging at 7 p.m.

• • • - Entries are being accepted now through November 9. Visit www.TijuanaFlats.com/LEGO for full contest details.
    •   - Prizes for winning entries include gift cards from Tijuana Flats and tickets to LEGOLAND Florida.

Sunday November 13

• - Buy one entrée and receive an additional entrée for 50 percent off
  •  $2 Coronas, Modelo Especial and Negro, Pacifico beers

Additional Promotions: In addition to the weekend’s events, Tijuana Flats’ Winter Haven location will be honoring the following promotions until April 15, 2012:

• - LEGOLAND Florida employees will receive 10 percent off of their meal with proof of employment.
  • - Each guest with a valid LEGOLAND Florida ticket will receive one free Little Lizards meal.
    • - Valid only on the day of the ticket for single-day ticket holders, or anytime for season ticket holders.

To learn more about Tijuana Flats, please visit http://www.tijuanaflats.com/

About Tijuana Flats

Established in 1995 in Winter Park, Fla., Tijuana Flats is a unique, fast-casual Tex-Mex dining experience featuring superior guest service and fresh, made-to-order food. Tijuana Flats has over 70 locations in Florida, Indiana, North Carolina, Pennsylvania and Virginia. The restaurants are typically found in high-traffic areas and average 2,200 square feet.  

Since the restaurant first opened its doors in 1995, Tijuana Flats has used zero trans-fatty acids (TFA) cooking oils, 100 percent hormone free, white meat chicken, fresh produce and all of its menu items have been lard free. Customers can choose from flour or whole-wheat tortillas for any of their tacos, burritos, quesadillas, chimichangas and flautas. This restaurant also has a popular “Power Lite” selection, which allows customers to choose low-fat cheese and fat-free sour cream in any menu item. There is no charge for selecting a whole-wheat tortilla or Power Lite. 

Known worldwide for their own brand of hot sauces, Tijuana Flats Hot Foods Inc., a separate company, provides the restaurants’ specialty products, hot sauces and condiments, including one of the hottest sauces in the world, Smack My Ass and Call Me Sally…“Going Postal.” For more information about Tijuana Flats, including menu and locations, visit www.tijuanaflats.com.

TIJUANA FLATS ANNOUNCES 2011 SCHOLARSHIP RECIPIENTS

Tex-Mex Restaurant Awards its Annual Leadership Development Scholarship

ORLANDO, Fla. (August 17, 2011) – Tijuana Flats employees get much more than just a paycheck and fun working atmosphere.  The company strives to provide opportunities for personal and professional growth for its employees as often as possible.

Each year, the company asks General Managers to submit the employee(s) they feel would be a great candidate to win the Tijuana Flats Leadership Development Scholarship.  This year is the seventh year Tijuana Flats has provided deserving employees a $3,000 scholarship to be used toward college expenses. This is the fourth time that Tijuana Flats has awarded three scholarship recipients in one year.

This year’s winners are 

• - Ashleigh Hagan, a Front-of-the-House Trainer from Sunrise Fla.
• - Chrysta Bayliss, a Field Marketing Coordinator from Orlando Fla. 
• - Carrie Mucha, a Front-of-the-House employee and Trainer from Winter Springs, Fla. 

Ashleigh is a senior at Florida Atlantic University and plans to graduate in 2012 with a degree in Sociology.  She often travels to train employees at newly opened restaurants. Ashley was nominated because of her great attitude and genuine approach to customer service, both of which are infectious to other employees.

Having worked for Tijuana Flats for more than three years, Chrysta is in her final year at UCF, and plans to graduate with a degree in Marketing and Sports Business Management. Chrysta’s professional dedication, day in and day out, along with her commitment to teamwork earned her a nomination.

Carrie has also been working for Tijuana Flats for three years. She is beginning her final year at UCF where she is studying Psychology. Carrie was nominated because she embodies the Tijuana Flats brand and lifestyle.  She takes the time needed to get to know guests, and they come back over and over because of it.

“All of this year’s nominees were spoken very highly of and we’re so glad to have them all as a part of the Tijuana Flats team,” said Brian Wheeler, Tijuana Flats president and CEO. “Ashleigh, Chrysta and Carrie were selected because they all truly personify the brand with their attitude and enthusiasm, making our customers’ experiences unforgettable. This is one way we can tell them ‘thanks’ for their dedication.”

In order to receive the Tijuana Flats Leadership Development Scholarship, employees must have a minimum of one-year employment with the company and be enrolled full or part-time in a state or community college.  In addition, nominees must be active in their school and community, demonstrate a solid work ethic and strong leadership skills, and possess the attitude and passion that furthers the Tijuana Flats mission. 

TIJUANA FLATS ANNOUNCES 2011 SCHOLARSHIP RECIPIENTS

Tijuana Flats employees get much more than just a paycheck and fun working atmosphere.  The company strives to provide opportunities for personal and professional growth for its employees as often as possible.

Each year, the company asks General Managers to submit the employee(s) they feel would be a great candidate to win the Tijuana Flats Leadership Development Scholarship.  This year is the seventh year Tijuana Flats has provided deserving employees a $3,000 scholarship to be used toward college expenses. This is the fourth time that Tijuana Flats has awarded three scholarship recipients in one year.

This year’s winners are

•       Ashleigh Hagan, a Front-of-the-House Trainer from Sunrise Fla.

•       Chrysta Bayliss, a Field Marketing Coordinator from Orlando Fla.

•       Carrie Mucha, a Front-of-the-House employee and Trainer from Winter Springs, Fla.

Ashleigh is a senior at Florida Atlantic University and plans to graduate in 2012 with a degree in Sociology.  She often travels to train employees at newly opened restaurants. Ashley was nominated because of her great attitude and genuine approach to customer service, both of which are infectious to other employees.

Having worked for Tijuana Flats for more than three years, Chrysta is in her final year at UCF, and plans to graduate with a degree in Marketing and Sports Business Management. Chrysta’s professional dedication, day in and day out, along with her commitment to teamwork earned her a nomination.

Carrie has also been working for Tijuana Flats for three years. She is beginning her final year at UCF where she is studying Psychology. Carrie was nominated because she embodies the Tijuana Flats brand and lifestyle.  She takes the time needed to get to know guests, and they come back over and over because of it.

“All of this year’s nominees were spoken very highly of and we’re so glad to have them all as a part of the Tijuana Flats team,” said Brian Wheeler, Tijuana Flats president and CEO. “Ashleigh, Chrysta and Carrie were selected because they all truly personify the brand with their attitude and enthusiasm, making our customers’ experiences unforgettable. This is one way we can tell them ‘thanks’ for their dedication.”

In order to receive the Tijuana Flats Leadership Development Scholarship, employees must have a minimum of one-year employment with the company and be enrolled full or part-time in a state or community college.  In addition, nominees must be active in their school and community, demonstrate a solid work ethic and strong leadership skills, and possess the attitude and passion that furthers the Tijuana Flats mission.

ANOTHER HEATWAVE EXPECTED TO HIT SOUTH FLORIDA

On Monday, June 27, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its second Fort Lauderdale location at 1489 Unit, A SE 17th Street.

The new Fort Lauderdale location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 14-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2,000 square-foot restaurant will accommodate indoor seating for 60 guests and outdoor seating for 16 guests.  Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, with an over-the-top Sea Monster eating the city of Fort Lauderdale.

In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:

•          Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs

•          An Energy Management System (EMS) hood which drastically reduces energy usage

•          Solar powered timers in the kitchen

•          Low flow toilets that s ignificantly reduce water usage

•          Front of the house tile is made from 40 percent pre-consumer recycled materials

•          A tankless and regular water heater

Opening week specials include:

•          Monday, June 27—Opening Day!

•          Tuesday, June 28—Taco Tuesdaze —$4.99 Two Tacos, Chips and Drink

•          Wednesday, June 29—Jessica June Children's Cancer Foundation Give Back Day—20 percent of the day's sales will be donated to the foundation

•          Thursday, June 30—Local Hero Day—50 percent off for all local heroes, including: teachers, police, firefighters, EMT and military (with valid I.D.)

•          Friday, July 1— Rock Out Party!—Enjoy giveaways, drink specials and live music from 6 to 10 p.m.

•          Saturday, July  2—$2 Burritos—Enjoy $2 reguar sized burritos all day

•          Sunday, July  3—Kids Eat Free with purchase of an adult entrée

Recently, Tijuana Flats announced plans to open seven to ten new restaurants throughout South Florida during the next 18 months. The company plans to open the first three of the newly announced restaurants in Broward County. The first being the Fort Lauderdale location mentioned above. The second—located at 5056 N Dixie Hwy. in Oakland Park—will open during Q4 2011. The third—located at 12550 Pines Blvd. in Pembroke Pines—will open in early 2012.

Another Heatwave Expected to Hit North Carolina

ORLANDO, Fla. (Monday, January 3, 2011) - On Monday, January 17, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its second Raleigh market location at 151 SE Cary Parkway in Cary, NC. 

The Cary location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 14-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2,000-square-foot restaurant will accommodate indoor seating for 52 guests and outdoor seating for 36 guests.  Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, with over-the-top robots taking over the city of Cary. 

In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:
• Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs

• An Energy Management System (EMS) hood which drastically reduces energy usage

• Low flow toilets that significantly reduce water usage

Opening week specials include: 

• Monday, January 17—Opening Day! 

• Tuesday, January 18—Taco Tuesdaze—Guests enjoy two tacos, chips & a drink for only $4.99

• Wednesday, January 19— Life Experiences Fundraiser Day— 20 percent of sales will be donated to Life Experiences Organization, which provides satisfying work experiences for adults with varying disabilities 

• Thursday, January 20—Local Hero Day— 50 percent off for all Police, Fire, EMT, Military & Teachers (with valid I.D.)

• Friday, January 21—Rock Out With Your Guac Out Party—Featuring live music and tons of giveaways 

• Saturday, January 22—$2 Burritos— Enjoy $2 Burritos All Day (regular size only, steak $1.00 extra)

• Sunday, January 23—Kids Eat Free—With purchase of adult entree. 

To view the Tijuana Flats menu as well as list of locations, visit www.tijuanaflats.com. 

About Tijuana Flats

Established in 1995 in Winter Park, Fla., Tijuana Flats is a unique, fast-casual Tex-Mex dining experience featuring superior guest service and fresh, made-to-order food. Tijuana Flats has over 70 locations in Florida, Indiana, North Carolina, Pennsylvania and Virginia. The restaurants are typically found in high-traffic areas and average 2,200 square feet.  

Since the restaurant first opened its doors in 1995, Tijuana Flats has used zero trans-fatty acids (TFA) cooking oils, 100 percent hormone free, white meat chicken, fresh produce and all of its menu items have been lard free. Customers can choose from flour or whole-wheat tortillas for any of their tacos, burritos, quesadillas, chimichangas and flautas. This restaurant also has a popular “Power Lite” selection, which allows customers to choose low-fat cheese and fat-free sour cream in any menu item. There is no charge for selecting a whole-wheat tortilla or Power Lite. 

Known worldwide for their own brand of hot sauces, Tijuana Flats Hot Foods Inc., a separate company, provides the restaurants’ specialty products, hot sauces and condiments, including one of the hottest sauces in the world, Smack My Ass and Call Me Sally…“Going Postal.” For more information about Tijuana Flats, including menu and locations, visit www.tijuanaflats.com. 

TIJUANA FLATS SPREADS HOLIDAY CHEER AT FRONTLINE HEAD START

ORLANDO, Fla. (Wednesday, December 15, 2010) – Today, Tijuana Flats brought the holiday cheer to Frontline Head Start, providing holiday presents for the program’s 105 students. 

Tijuana Flats has been making holidays merry for the children of Frontline Head Start since the restaurant’s inception in 1995. This year, the restaurant sponsored the Orange County program’s holiday celebration by giving the students gifts and holiday treats delivered by Santa Claus.  

“The expressions on the students’ faces when they see Santa with gifts for them is the reason we continue to support Head Start year after year,” said Tijuana Flats owner Brian Wheeler. “Tijuana Flats is happy to help assist making the holiday season memorable for them.”

About Frontline Head Start 

Frontline Head Start, a leading provider of educational and leadership programs for urban youth and their families in Orlando, serves urban youth, their families, and committed partners, whose common goals are to spiritually equip and academically prepare tomorrow's leaders for success and community service. Visit www.frontlineoutreach.org for more information or to partner with Frontline Head Start.

About the Tijuana Flats Just in Queso Foundation® & Charitable Initiatives

Tijuana Flats’ Just in Queso Foundation provides aid to individuals, communities and organizations in need. With the Just in Queso Foundation, Tijuana Flats is able to have support funds waiting “just in case” a tragedy strikes and people are left in need, including everything from rebuilding areas devastated by natural disasters to providing monetary support for other non-profit charities, families and individuals when they need it most. 

The Just in Queso Foundation provides financial support primarily through the in-store and online sales of the Just in Queso charity hot sauce, as well as the restaurant’s special-edition holiday “Smack My Ass and Call Me Santa” hot sauce. All proceeds from the sale of each $5.00 bottle add to Foundation for times of need.  One hundred percent of these donations will be returned to the community nationwide. For more information, visit www.justinqueso.org. 

About Tijuana Flats

Established in 1995 in Winter Park, Fla., Tijuana Flats is a unique, fast-casual Tex-Mex dining experience featuring superior guest service and fresh, made-to-order food. Tijuana Flats has over 70 locations in Florida, Indiana, North Carolina, Pennsylvania and Virginia. The restaurants are typically found in high-traffic areas and average 2,200 square feet.  

Since the restaurant first opened its doors in 1995, Tijuana Flats has used zero trans-fatty acids (TFA) cooking oils, 100 percent hormone free, white meat chicken, fresh produce and all of its menu items have been lard free. Customers can choose from flour or whole-wheat tortillas for any of their tacos, burritos, quesadillas, chimichangas and flautas. This restaurant also has a popular “Power Lite” selection, which allows customers to choose low-fat cheese and fat-free sour cream in any menu item. There is no charge for selecting a whole-wheat tortilla or Power Lite. 

Known worldwide for their own brand of hot sauces, Tijuana Flats Hot Foods Inc., a separate company, provides the restaurants’ specialty products, hot sauces and condiments, including one of the hottest sauces in the world, Smack My Ass and Call Me Sally…“Going Postal.” For more information about Tijuana Flats, including menu and locations, visit www.tijuanaflats.com. 

###

HEATWAVE EXPECTED TO HIT SOUTH FLORIDA

Tijuana Flats Announces Opening of Its Latest Location in Hollywood, Fla.

ORLANDO, Fla. (Monday, November 1, 2010) - On Monday, November 15, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its latest location at 3357 Sheridan Street in Hollywood, Fla. 

The Hollywood location will feature Tijuana Flatsʼ fresh, made-to-order menu, a 14-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2,600-square-foot restaurant will accommodate indoor seating for 88 guests and outdoor seating for 40 guests.  Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, incorporating a cosmic-space sci-fi design along with some local sports decor.

In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:
• Light Emitting Diode (LED) lamps that offer substantially better energy balance than traditional incandescent bulbs
• An Energy Management System (EMS) hood which drastically reduces energy usage
• Solar powered timers in the kitchen
• Low flow toilets that significantly reduce water usage
• Front of the house tile is made from 40 percent pre-consumer recycled materials

Opening week specials include: 
• Monday, November 15—Opening Day! 
• Tuesday, November 16—Taco Tuesdaze—Guests enjoy two tacos, chips & a drink for only $4.99
• Wednesday, November 17— Jubilee Center of South Broward Day— 20 percent of sales will be donated to the Jubilee Center, providing emergency resources and relief from hunger and despair
• Thursday, November 18—Local Hero Day— 50 percent off for all Police, Fire, EMT, Military & Teachers (with valid I.D.)
• Friday, November 19—Rock Out With Your Guac Out Party—Featuring live music and tons of giveaways 

In addition, Tijuana Flats will be serving $2.00 Dos Equis all week. 

To view the Tijuana Flats menu as well as list of locations, visit www.tijuanaflats.com. 

About Tijuana Flats
Established in 1995 in Winter Park, Fla., Tijuana Flats is a unique, fast-casual Tex-Mex dining experience featuring superior guest service and fresh, made-to-order food. Tijuana Flats has over 70 locations in Florida, Indiana, North Carolina, Pennsylvania and Virginia. The restaurants are typically found in high-traffic areas and average 2,200 square feet. 

Since the restaurant first opened its doors in 1995, Tijuana Flats has used zero trans-fatty acids (TFA) cooking oils, 100 percent hormone free, white meat chicken, fresh produce and all of its menu items have been lard free. Customers can choose from flour or whole-wheat tortillas for any of their tacos, burritos, quesadillas, chimichangas and flautas. This restaurant also has a popular “Power Lite” selection, which allows customers to choose low-fat cheese and fat-free sour cream in any menu item. There is no charge for selecting a whole-wheat tortilla or Power Lite. 

Known worldwide for their own brand of hot sauces, Tijuana Flats Hot Foods Inc., a separate company, provides the restaurants’ specialty products, hot sauces and condiments, including one of the hottest sauces in the world, Smack My Ass and Call Me Sally…“Going Postal.” For more information about Tijuana Flats, including menu and locations, visit www.tijuanaflats.com. 

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“JUST IN QUESO” KICKS OFF 4RD ANNUAL BREAST CANCER FUNDRAISER

Tijuana Flats’ Non Profit Charity Partnering with Estée Lauder for Breast Cancer Research Foundation Fundraiser

ORLANDO, Fla. (Monday, September 27, 2010)—The Tijuana Flats Just in Queso Foundation, which provides aid to individuals, communities and organizations in need, is teaming up with Estée Lauder up for its fourth annual Breast Cancer Research Foundation (BCRF) fundraiser. 

From Friday, October 1 through Sunday, October 17, one hundred percent of all proceeds from the sale of Tijuana Flats Just in Queso Foundation charity hot sauce will be donated to the BCRF. 

Retailing for $5.00 a bottle, the Just in Queso hot sauce is available for sale at any of Tijuana Flats’ 72 locations nationwide as well as online at www.tijuanaflats.com. 

“In the last four years, the Just in Queso Foundation has raised over $100,000 for BCRF,” said Dede Franklin, president of the Just in Queso Foundation. “Together with BCRF’s mission to achieve prevention and a cure for breast cancer, we believe it is possible that a cure can and will be found in our lifetime, and we’re delighted to do our part for a fourth year in a row.”

For more information about the Tijuana Flats Just in Queso Foundation, visit www.justinqueso.org. For a complete list of Tijuana Flats locations, visit www.tijuanaflats.com. 

About the Tijuana Flats Just in Queso Foundation® & Charitable InitiativesTijuana Flats’ Just in Queso Foundation is a 501 (c) (3) not-for-profit foundation, which provides aid to individuals, communities and organizations in need. With the Just in Queso Foundation, Tijuana Flats is able to have support funds waiting “just in case” a tragedy strikes and people are left in need, including everything from rebuilding areas devastated by natural disasters to providing monetary support for other non-profit charities, families and individuals when they need it most. The Just in Queso Foundation provides financial support primarily through the sale of the Just in Queso charity hot sauce, as well as the restaurant’s special-edition holiday “Smack My Ass and Call Me Santa” hot sauce and Just in Queso wine. All proceeds from the sale of each $5.00 bottle of hot sauce and a portion of the proceeds from each $15.00 bottle of wine add to the foundation for times of need.  One hundred percent of the proceeds are returned to the community nationwide. In addition, the foundation accepts tax-deductible donations from other organizations and individuals. 

About The Breast Cancer Research Foundation® (BCRF)BCRF was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. Since its inception, the Foundation has raised more than $270 million to support research at medical institutions across the globe conducting the most advanced and promising breast cancer research that will help lead to prevention and a cure in our lifetime. To date, nearly $28 million has been directed to stellar scientists at New England medical institutions, and in October 2009, $3.5 million was awarded to 24 distinguished researchers from prominent institutions in Massachusetts, Connecticut, and New Hampshire. Today, Boston and the New England area have the second largest concentration of BCRF grantees. BCRF perseveres in directing at least 85 cents of every dollar raised directly to research. And for the eighth consecutive year, BCRF received Charity Navigator's highest rating, four stars, thus outperforming over 99.8% of the more than 5,400 evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE

TIJUANA FLATS CELEBRATES TEN YEAR ANNIVERSARY WITH WEEKLONG CUSTOMER APPRECIATION SPECIALS

ORLANDO, Fla. (Friday, September 10, 2010)
Tijuana Flats, known for its fresh Tex-Mex food and anything goes atmosphere, is celebrating its ten-year anniversary at its Baymeadows location in Jacksonville by offering guests a different special each day.

From September 13—17, guests will enjoy $1.50 Corona and Corona Lights all week long as well as daily specials including:
• Monday, September 13—Family Night—From 5:30 p.m. to 8:30 p.m., featuring face painting, games and tons of giveaways
• Tuesday, September 14—Taco Tuesdaze—Guests receive two tacos, chips and a drink for $4.99
• Wednesday, September 15—Local Hero Day—All police officers, firefighters, EMT, teachers and military officials receive 50 percent off any entree with valid ID
• Thursday, September 16 — College Student Day—All college students receive 25 percent of any entree with valid college ID
• Friday, September 17 — Rock Out Party—Including beer specials, live music and giveaways

Tijuana Flats is located at 9942 Old Baymeadows Road in Jacksonville, Fla. To view the restaurantʼs menu and for more information, visit www.tijuanaflats.com.

About Tijuana Flats
Established in 1995 in Winter Park, Fla., Tijuana Flats is a unique, fast-casual Tex-Mex dining experience featuring superior guest service and fresh, made-to-order food. Tijuana Flats has over 70 locations in Florida, Indiana, North Carolina, Pennsylvania and Virginia. The restaurants are typically found in high-traffic areas and average 2,200 square feet.

Since the restaurant first opened its doors in 1995, Tijuana Flats has used zero trans-fatty acids (TFA) cooking oils, 100 percent hormone free, white meat chicken, fresh produce and all of its menu items have been lard free. Customers can choose from flour or whole-wheat tortillas for any of their tacos, burritos, quesadillas, chimichangas and flautas. This restaurant also has a popular “Power Lite” selection, which allows customers to choose low-fat cheese and fat-free sour cream in any menu item. There is no charge for selecting a whole-wheat tortilla or Power-Lite.

For more information about Tijuana Flats, including menu and locations, visit www.tijuanaflats.com.

TIJUANA FLATS ANNOUNCES 2010 SCHOLARSHIP RECIPIENTS

Famous Tex-Mex Restaurant Awards its Annual Leadership Development Scholarship

Providing opportunities for personal and professional growth while encouraging a fun working environment has been part of the Tijuana Flats strategy for quality customer service since the company was founded in 1995. Further encouraging staff success, Tijuana Flats recently awarded the sixth annual Tijuana Flats Leadership Development Scholarship to three of its most deserving employees: Mark Fiala, Tim Williams, and Ryan Fields. Each recipient receives $3,000 to be used for their college expenses. This is the third time that the restaurant has awarded three scholarship recipients in one year.
"At Tijuana Flats, we understand that customer service is key to having a successful establishment," said Brian Wheeler, Tijuana Flats president and CEO. "Because of this principle, we ensure that we are always employing candidates who will contribute a positive energy to our restaurants. Mark, Tim, and Ryan are the type of team members that customers want serving them, and are positive influences to the other employees they work with." Mark Fiala, a corporate trainer from the restaurant's Westchase location in Tampa, Fla., is currently enrolled at the University of South Florida. He is a back of house trainer and has helped open five stores in Florida and
North Carolina. Fiala was nominated by his general manager, Anthony Zupo who said, "Mark has done so much to help not just the store, but Tijuana Flats as a whole."
In her nomination letter, General Manager, Lyndsey Chapman said Tim Williams "not only leads in the restaurant with the everyday use of our core values and standards, but also flows these values seamlessly into his school and personal life." Williams, a trainer from the restaurant's Tallahassee, Fla location, currently attends Florida State University. He plans to graduate in 2010 with a degree in physics and math.
Ryan Fields, a back of house employee from the restaurant's Aloma location in Winter Park, Fla., has been a part of the Tijuana Flats team for nine years. "Not only does Ryan perform every task extremely well and with enthusiasm, he always looks for ways to improve the restaurant-always going above and beyond what is expected of him," said managing partner, Joe Jeffries in his nomination letter for Fields. This fall, he will begin his junior year at the University of Central Florida pursuing a bachelor's degree in civil engineering.
To receive the Tijuana Flats' Leadership Development Scholarship, employees must have a minimum of one year employment with the company and be enrolled full or part-time in a state or community college. In addition, nominees must be active in their school and community, demonstrate a solid work ethic and strong leadership skills, and possess the attitude and passion that furthers the Tijuana Flats mission. In order to be considered for the scholarship, employees must be nominated by their general manager, and both the nominee and the general manager must submit a one-page essay describing the reasons the employee deserves the scholarship.

TIJUANA FLATS TO REOPEN IN LEESBURG ON JUNE 9

Leesburg Re-Opening

On Wednesday, June 9, Tijuana Flats, known for its fresh Tex-Mex food and anything goes atmosphere, brings its famous hot sauces and feisty burritos back to Lake County-after a complete remodel.

In honor of the reopening, Tijuana Flats is offering weeklong specials and events that include:
-Wednesday, June 9 - Opening Day - Ribbon cutting ceremony
-Thursday, June 10 - Local Hero Day - 50 percent off an entrée for all police, fire, military and teachers (with valid I.D.)
-Friday, June 11 - Rock Out Party - Live music and Giveaways
-Saturday, June 12 - Big Bombin' Burrito Saturday - Order a Big Bombin' Burrito and receive a free dessert
-Sunday, June 13 - Church Bulletin Day - 20 percent off an entrée with a church bulletin
-Tuesday, June 15 - Taco Tuesdaze - $4.99 for two tacos, chips, and a drink

In addition, the restaurant is offering $1.50 Corona and Corona Lights from June 9 - 13.

WHERE: Tijuana Flats
10300 U.S Highway 441, Suite 1
Leesburg, FL 34788

CELEBRATE "ONE HOT CINCO" AT TIJUANA FLATS

Receive a Free $10 Gift Card With Any $75 Cinco de Mayo Catering Purchase

For 14 straight years, Tijuana Flats has offered the perfect catering options for any home or office Cinco de Mayo celebration. This year, for every $75 catering order purchased on May 5, 2010, guests will receive a $10 gift card free!

Guests who want to experience an exciting Cinco de Mayo party without throwing their own fiesta can visit any one of Tijuana Flats' 71 locations to partake in the restaurant's "One Hot Cinco" celebration! During this family friendly event celebration, Tijuana Flats heats up Cinco de Mayo with a sizzling all-day party, including specials, live entertainment and giveaways, varying throughout each restaurant location.

Cinco de May is Wednesday, May 5, 2010. To find the Tijuana Flats location nearest you visit the Locations section of this website.

HEATWAVE EXPECTED TO HIT NORTH EAST FLORIDA

Tijuana Flats Announces Opening of Its Orange City

On Monday, April 5, Tijuana Flats, famous for its fresh Tex-Mex food and unique ambiance, opens its Orange City location at 1169 Saxon Blvd.
The Orange City location will feature Tijuana Flats' made-to-order menu, a 14-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse.

The 2,400-square-foot restaurant will accommodate seating for 76 guests. Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at this location is no exception, a sci-fi comic book inspired mural with vivid blue, green, pink colors.

"We are continuing our expansion throughout Florida," said Tijuana Flats' CEO, Brian Wheeler. "We are excited to 'spice up' the area with our great, laid-back atmosphere and high quality food and hope to become a staple in the local community that everyone enjoys."

In addition to $1.50 Coronas all week, other opening week specials include:
- Monday, March 15 - Opening Day!
- Wednesday, March 17 - Fish Memorial Hospital Day - All Fish Memorial Hospital employees receive 50 percent off (with valid I.D.)
- Thursday, March 18 - Public Servant Day - 50 percent off for all Police, Fire, EMT, CityOfficials, Military and Teachers (with valid I.D.)
- Friday, March 19 - Rock Out Party - featuring Live Music & Giveaways

Tijuana Flats Awards

1998 Grand Champion - Reno, Nevada Hot Sauce Show 1999 Triple Hot Scovie -Award Winner - National Fiery Foods Show 1999 Zagat Survey Reviewed 2001 Zagat Survey Reviewed 2002 1st Place Winner & 2nd Place People's Choice Award Winner - Chillie Pepper Magazine 2002 Fiery Foods Challenge: 3rd Place - XX Hot; 2nd Place, Super Hot Division - Chillie Pepper Magazine 2003 1st Place Winner - Zesty Food Show, Ft. Worth, Texas 2005 #1 Best Mexican RestaurantFlorida: a magazine of the Orlando Sentinel 2006 "Best Mexican Restaurant" - Orlando Weekly's "Best of Orlando" 2006 City's Best Mexican - AOL City Guide 2007 Best Mexican in Orlando - WESH-2 & CW A-List 2007 Best Taco or Burrito - The Orlando Sentinel Foodie Awards 2007 City's Best Cheap Eat -AOL City Guide 2007 Where to Eat in Orlando - USA Today 2007 City's Best Mexican - AOL City Guide 2007 "Best Mexican Restaurant" - Orlando Weekly's "Best of Orlando" 2008 Best Mexican in Orlando - WESH-2 & CW A-List 2008 Best Neighbor Award - Nation's Restaurant News 2008 Best Lunch - The Orlando Sentinel Foodie Awards 2008 Best Taco or Burrito - The Orlando Sentinel Foodie Awards 2008 City's Best Cheap Eats - AOL City Guide 2008 City's Best Mexican - AOL City Guide 2008 Bonita's Best Mexican 2008 Second Place: Best Mexican - Orlando Weekly's "Best of Orlando" 2009 First Place, Critics Choice: Best Tex-Mex - Orlando Sentinel Foodie Awards 2009 Second Place: Best Mexican - Orlando Weekly's "Best of Orlando" 2009 Best Mexican/Tex-Mex - Orlando Magazine 2010 Orlando Sentinel Foodie Award - People Choice - Best Mexican 2010 Orlando Sentinel Foodie Award People and Critic's Choice for Best Tex-Mex - Best Cheap Eats - 1st Place The Orlando Sentinel Foodie Awards 2012 - Best Tex-Mex - 2nd Place The Orlando Sentinel Foodie Awards 2012 - Best Take Out - 3rd Place The Orlando Sentinel Foodie Awards 2012

Brian Wheeler, founder, CEO Tijuana Flats

Orlando Sentinel

"This has been such an incredible journey," says Brian Wheeler.
Inspired by Burrito Brothers in Gainesville, he opened the first Tijuana Flats in 1995 in Winter Park. Today, the fast-casual Tex-Mex chain has 70 locations in Florida, Indiana, North Carolina, Pennsylvania and Virginia. The newest Tijuana Flats is scheduled to open in Orlando's College Park in the spring and the company is planning to open seven more restaurants in Florida and North Carolina by the end of this year.
"Looking back, I was in the right place at the right time," says the UCF alum. "Chipotle and Qdoba were thriving on the West Coast."
The 40-year-old former UPS driver, who had absolutely no restaurant experience, has learned from his successes and mistakes. The most important lesson he learned is to embrace the help and knowledge of a mentor, he said.
"Find someone to show you the ropes. I was blessed to have [Camp] Fitch, "a former executive with Bennigan's and the S&A (Steak & Ale) Corp. and partner and owner of several Hops Grill & Brewing restaurants.
"And no matter what you achieve, there is no standing still," says Wheeler. ?Keep working at your core business."

Fast-Casual Tex-Mex Tijuana Flats Rolls Out New Menu

By Dori Zinn in Restaurant News

Burrito lovers rejoice! With their biggest menu roll out in their 15 year existence, fast-casual Tex-Mex restaurant Tijuana Flats welcomes half a dozen new menu options to the South Florida Mexican food-loving masses starting today.
All six new items were featured items in test stores throughout the Central Florida area for three months before being added to the menu. Tijuana Flats Director of Marketing Ashley Montgomery said that menu reviews are conducted yearly where slight revisions are made, but bigger menu changes are done every 2-3 years.

The newly added "signature burritos" feature the Tijuana Flats take on other classic dishes. The Steak & Cheesy Burrito, a Tex-mex version of a classic philly cheese steak, is filled with seasoned steak, grilled onions, peppers and topped with mozzarella cheese.
The signature burritos include the most popular dish during menu testing, the Bangin' Chicken Burrito. Crispy chicken tossed in Tijuana Flat's signature Smack my Ass Bangin' Chicken sauce and loaded with grilled onions, peppers, tomatoes, cheese and ranch dressing. The Blackened Chicken Caeser Burrito is also new to the group.

Courtesy of Tijuana Flats
Also added is the Chips & Beefy Queso dip, which is Tijuana's delicious classic cheese "queso" dip mixed with fresh ground beef. A test store favorite is the Tres Tacos, where guests can add a third taco to the ever-popular Dos Tacos. Now a permanent menu item are the Rice Bowls - a large, whole wheat fried tortilla shell loaded with rice, black beans, grilled onions, peppers, tomatoes, green onions, salsa and your choice of meat.
Also on deck is the Power Lite option, where guests can order entrees at 500 calories or less. With options of a whole wheat tortilla, low-fat cheese and fat-free sour cream, Montgomery says it's an option they established for their "health-conscious" guests.
There are eight South Florida locations, with three more slated to open this year.

Big Taco Awards for December

Tijuana Flats would like to proudly recognize the following employees as recipients of The Big Taco Award. This award recognizes team members for outstanding service and dedication to Keepin' it Fresh at Tijuana Flats.

Congratulations to the December Winners!
Robbi Davis - Saint Petersburg Market
Jessica Ramos - South Florida Market
Miguel Perez - Jacksonville Market
Brandon Mazza - Tampa Market
Chelsea Lower -East Florida Market
Kelsey Culbertson - North Caroline Market
Mike Torres - Orlando Market
Freddy Gomez - Central Orlando Market

TIJUANA FLATS CONTINUES TO GROW IN 2010

Tex-Mex Restaurant Announces 2010 Expansion Plans

Tijuana Flats, known for its fresh Tex-Mex food and anything goes atmosphere, announced today its plans to open eight new restaurants throughout Florida and North Carolina by the end of this year. Orlandoʼs College Park and Palm Beach Gardens are the first two Tijuana Flats scheduled for 2010-both opening in March.
The restaurant is planning to open the remaining six locations-mainly in South Florida and North Carolina-by the end of the year. These openings reflect the companyʼs previously announced plans to expand the Tex-Mex brand in to South Florida and North Carolina over the next few years.
"With 10 locations between the two, the communities of South Florida and North Carolina have really welcomed us over the years," said Tijuana Flats owner, Brian Wheeler. "There have been many positive responses about the continued expansion plans in those markets and we are confident that we will continue to become a valid part of their local community just like we are in our existing markets."
In 2009, Tijuana Flats opened 10 new locations-nine in Florida and one in North Carolina.

Tijuana Flats in Tampa, St. Petersburg and Sarasota held a Food Drive

Canned Food Drive

Canned Food Drive held for 13 Tijuana Flats locations, throughout in Tampa, St. Petersburg and Sarasota area. These stores offered a free beverage to any non perishable food item brought it. They managed to collect just over 250lbs of food to donate to the Metropolitan Ministries. With this donation they were able to provide 11 families everything they will need for a full holiday meal with all the fixin's.

Big Taco Awards for November

Tijuana Flats would like to proudly recognize the following employees as recipients of The Big Taco Award. This award recognizes team members for outstanding service and dedication to Keepin' it Fresh at Tijuana Flats.

Congratulations to the November Winners!
Wayne Mcevilly - Saint Petersburg Market
Donald McDonald - South Florida Market
Kayti Ostromecki - Jacksonville Market
Ana Asturias - Tampa Market
Matt Federowicz -East Florida Market
Andy Moore - Indiana Market
Dwight Hagans - Orlando Market
Brittany Crupe – Central Orlando Market

TIJUANA FLATS

Restaurant's Just in Queso Foundation Holiday Hot Sauce is Raising Money for Building Homes for Heroes

Tijuana Flats kick starts this holiday season by donating 100 percent of the proceeds from the sale of its five dollar bottle of "Smack My Ass & Call me Santa!" holiday hot sauce to Building Homes for Heroes. The special-edition sauce is now available for purchase at all restaurant locations and online at www.tijuanaflats.com.

The goal for this year is to raise $40,000 throughout 70 locations in Florida, Indiana, North Carolina, Pennsylvania and Virginia. In 2008, Tijuana Flats raised more than $44,000 for the Pediatric Cancer Foundation with the support of its 65 locations at the time.

"Tijuana Flats enjoys giving back to our communities, and what better way to do so this holiday season than by raising money to help our troops, many who won't even be able to share the holiday season with their loved ones," said Brian Wheeler, Tijuana Flats founder.

Building Homes for Heroes provides individuals, corporations and others with an opportunity to help the countryʼs severely wounded and disabled veterans and their families rebuild their lives by constructing homes to meet their needs.

"To date, we have helped five military families along the road to recovery, with plans to help four more over the next two years, two of which are in the state of Florida," said Andy Pujol, president of Building Homes for Heroes. "With support from amazing organizations like Tijuana Flats, we hope to build many more homes and dreams."

The Tijuana Flats "Smack My Ass & Call me Santa!" holiday hot sauce is on sale until December 24.

UCF alum creates business from scratch

By Renita Frett

Dat'l-Do-It Datil Pepper Hot Sauce, Louisiana Swamp Scum, Lizard's on the Bayou Gila Venom and Screamin' with Torture are just some of the unique sauces you might find at Tijuana Flats, a restaurant created by UCF alumnus Brian Wheeler.
Wheeler graduated in 1995 with a degree in marketing. That same year he opened his first restaurant in Winter Park, after a $10,000 loan from the bank and a $20,000 loan from his parents.
Wheeler attended UCF after he spent two years at Santa Fe Community College in Gainesville.
"By the time I was at UCF I was a junior, and after six years of partying and going out in Gainesville, I was ready to focus," Wheeler said.
Wheeler was always interested in business and intrigued by the idea of creating a brand.
"I fell in love with the concept of creating and I knew I wanted to have my own business. Majoring in marketing fit that," Wheeler said.
The idea to create Tijuana Flats came from hanging out in Gainesville. Wheeler used to go to a lot of the bars and restaurants around campus. He remembers a restaurant called Burrito Bros., especially.
"It used get really busy for such a small place, but their menu was really simple" he said.
He decided he wanted to open up his own Tex-Mex restaurant. He worked hard on the recipes he wanted to include and used some of the training he received from UCF to open his restaurant. While at UCF, one of his professors assigned a group project to create a fictitious business and gave him a format to create it. He used the same format to launch Tijuana Flats the year he graduated.
Wheeler now owns 70 restaurants throughout the southeast United States. His company built eight or nine restaurants this past year and has plans to open about the same amount within the next year.
His dad, Chester Wheeler, is retired and now works with him, helping out with the financial side of the business. He said Brian used to work for UPS and expressed to him that he didn't want to do that for the rest of his life. Brian showed him his business plan for the restaurant, which persuaded Chester to lend him the money to help out with the business venture.
"I don't think anybody thought it would do so well. It started off as just a little hole in the wall," Chester Wheeler said.
Tijuana Flats has also created a separate company, Tijuana Flats Hot Food Inc., to produce sauces for the restaurant and to sell unique hot sauces to the public. About 80 of the sauces sold on the Web site are Tijuana Flats originals, including his trademark brand, Smack My Ass and Call Me Sally.
"The idea for the name of my hot sauce came from a Friends episode," Wheeler said. "Courtney Cox was cooking for a guy and he had just got high before and was acting all goofy. At one point he said smack my ass and called me something. I don't really remember what the something was, but for some reason I got smack my ass and call me Sally."
Wheeler has also kept a lot of his original staff that started out with him at the first restaurant. Gerard Salerno was first hired as a prep cook at the first Tijuana Flats location. He is now the area supervisor for South Florida and is in charge of eight locations.
He remembers walking in and seeing Brian hard at work, in the back of the kitchen cooking, the day he applied for a job.
"When I walked in there and got hired, Brian was really working his tail off. So I knew it would be something, but I didn't know it would go this far," Salerno said.
Considering the economic recession, Wheeler said he is very fortunate that his restaurant is different from the high-end restaurants like steak houses. He said his restaurant falls into a category where people can go out to eat for a reasonable price, so the recession hasn't slowed business down yet.
Wheeler found a mentor three years after he started his business and advises students in college to find a mentor now.
"Even if it's for free, find someone in your field to be your mentor," he said. "There's nothing worse than leaving college with only what you learned in your books."

Tijuana Flats in Ortega

Ortega businesses are counting on military expansion;
The restaurants and other stores cater to a military clientele.

About a dozen uniformed military personnel recently chowed down at Tijuana Flats in Ortega around noon.
Among them was Lt. Cmdr. Steve Mauro, who said he and fellow Jacksonville Naval Air Station employees frequent the nearby burrito joint for its good grub and twice-weekly military discounts.
"When making a decision on where to eat lunch, it's nice to go where people recognize you," Mauro said after finishing off a red sauce-soaked burrito.
Tijuana Flats, which opened about two years ago at 5907 Roosevelt Blvd., caters mainly to military.
"By far, the military keeps us going. And it feels great to give back to them," said Scott Benson, assistant manager of Tijuana Flats in the South Ortega Village shopping center.
Benson and other Ortega-area business owners eagerly await the Navy's expansion plans expected to bring thousands more troops and up to 450 military housing units within a year, off base, across the street from South Ortega Village.
Meanwhile, another boost may come from an $829,000 Venetia Town Center project slated to begin in February, according to Kenny Logsdon, senior city planner. The beautification project includes new street lights and sidewalks. It also involves redesigning the fork on Roosevelt Boulevard at Ortega Boulevard to slow traffic that sometimes barrels down that residential street.
Clint Murphy, a broker, developer and president of Murphy Land and Retail Services Inc., is thrilled about the developments to come in Ortega. Two years ago, Murphy built the South Ortega Village, a 9,600-square-foot shopping center north of Jacksonville NAS.
"Ortega is one of Jacksonville's most stable areas. It's got a strong residential element and more than 30,000 federal jobs that aren't going away.
That work force has to eat, rent homes," said Murphy, adding that Ortega has one of the lowest unemployment rates in the Jacksonville area.
When construction of the Super Target began to the south, Murphy decided to buy 1.5 acres on Roosevelt, formerly home to a manufactured home sales office. He's filled it with tenants with two bays left.
Willard's Barbecue Junction and Tuptim Thai Cuisine are slated to open by Nov. 1. Both of those owners said they are totally optimistic.
At Tijuana Flats, army boots hang from the ceiling, and camouflage uniforms and medals adorn the walls. There are thank-you letters from troops overseas to restaurant owners for their hot sauce care packages.
Kayti Ostromecki, marketing coordinator for Jacksonville's five Tijuana
Flats' locations jumped from table to table shooting photographs of military visitors to frame and hang on the walls. She said the restaurant also caters events on base and throws welcome parties to new troops coming in.
"We want them to be pumped up to come here,” Ostromecki said. "We visit the base often to give out coupons, free chips and salsa. We go out of our way to visit them. We want them to feel welcomed, comfortable and appreciated. We're trying to make this their home away from home."
One uniformed lunchgoer, Navy reservist Peiny Allerton, called it a business ploy.
"I've seen a lot of places with the military motif," she said. "Maybe if the owner was a veteran, this would be more sincere."
However, most others interviewed said Tijuana Flats is appreciated on base.
"It's really nice, convenient," said Chief Petty Officer Craig Wallace, who eats at least twice a week at Tijuana Flats. "I love it here."

Tijuana Flatsʼ Non Profit Charity Partnering with Estée Lauder for Breast Cancer Research Foundation Fundraiser

ORLANDO, Fl- The Tijuana Flats Just in Queso Foundation, which provides aid to individuals, communities and organizations in need, is teaming up with Estée Lauder up for its third annual Breast Cancer Research Foundation (BCRF) fundraiser.
From Thursday, October 1 through Sunday, October 11, one hundred percent of all proceeds from the sale of Tijuana Flats Just in Queso Foundation charity hot sauce will be donated to the BCRF.
Retailing for $5.00 a bottle, the Just in Queso hot sauce is available for sale at any of Tijuana Flats' 68 locations nationwide as well as online at www.tijuanaflats.com. This year, Tijuana Flats is challenging its company, staff and customers by setting the goal to $15,000 for the third annual fundraiser.
"In the last two years, the Just in Queso Foundation has raised over $75,000 for BCRF," said Dede Franklin, president of the Just in Queso Foundation. "Together with BCRF's mission to achieve prevention and a cure for breast cancer, we believe it is possible that a cure can and will be found in our lifetime, and we're delighted to do our part for a third year in a row."

Tijuana Flats Tex-Mex chain expands into new Southeast markets

Daily Vista

Tijuana Flats, an Orlando, Fla.-based Tex-Mex chain, announced it has opened its 68th location in Ocala, Fla., a city that resides between Orlando and Gainesville, Fla. according to Ocala.com.
To help celebrate its newest opening, Tijuana Flats plans to donate 20 percent of its proceeds to the Marion Therapeutic Riding Association, an Ocala organization that uses horses to assist in the treatment of mentally disadvantaged children and adults.
The Tijuana Flats restaurant concept serves Tex-Mex food selections that include chimichangas, tacos, flautas, quesadillas and burritos. The restaurant kitchen prepares each meal fresh to order.
Tijuana Flats is highly recognizable for its 15 sauces that are ranked by Scovilles, which is the measurement of the heat in any given pepper. With memorable names like "sissy," "oh, lord, don't take me now!" and "smack my @#! and call me Sally," the company has created a unique niche eatery where they claim that some things might offend you, but the food won't be one of them.
Speaking further with DailyVista, Marketing Manager Brandy Blackwell said that Tijuana Flats truly prides itself in its customer service.
Though patrons only pay for fast casual dining, she said that the full service they receive at each location is beyond what is expected for this type of eatery.
"Our menu has a wide variety. We have a large selection of different entrees and healthy options like low-fat cheese and sour cream, and we have wheat options for the tortillas," she said. "Our food is always fresh - the salsa and guacamole is made fresh daily, and thrown out daily if it's not used. We don't have microwaves and our food won't sit in a walk-in freezer for days. It just looks and tastes fresh."
Tijuana Flats' next location to open in September will be a restaurant front in Raleigh, N.C., which Blackwell said is its second North Carolina-based store; the is in Charlotte.
"Beyond the Southeast, I can't say what's to come," she said. "Ideally of course, we'd like to be everywhere, but right now we're moving further into the North Carolina market, so we'll eventually go in and put more locations in the Raleigh and Charlotte areas. We've also saturated South Florida. We recently opened three locations: one in Miramar, before that was Coconut Creek and before that was Wellington."
Eventually, Tijuana Flats hopes to expand into Palm Beach, but Blackwell said that the restaurateur already has a presence in Sunrise, Cooper City, Pompano and Deerfield - all populated areas in Broward County.
After it opens in Raleigh, Tijuana Flats will open its doors in Sarasota, Fla. in October, and by the end of 2009, it will have added 10 new locations to its repertoire.
Tijuana Flats primarily utilizes local store marketing, and relies heavily on word-of-mouth recommendations to get the word out about its unique concept in new areas.
"Our advertising is going to expand slightly," Blackwell said. "We just recently did a direct mail piece, which is something we don't normally do with a whole lot of couponing, and we ran that for three months in a new market."
Our source even visits local businesses in the areas where Tijuana Flats is planning a store opening in an effort to drive brand awareness by providing free food. She said that Tijuana Flats is so confident that people will be hooked once they try the food that the company doesn't mind shelling out the initial cost for them to taste the product.
"These markets are so different - for example, you can't compare a South Florida Tijuana Flats to a Raleigh Tijuana Flats. It's very different people, so it's a matter of being flexible and able to tier it and I get involved with the chambers (of commerce), we're so very community-driven," Blackwell said. "We're about building relationships and helping out, and that's why a lot of customers come back for an experience."
Being a Tex-Mex chain has its advantages. Tijuana Flats' demographic is all over the map and ranges from the soccer mom to the college student and everyone in between.
"There's really no limit, so from a marketing perspective, we really don't discriminate at all," Blackwell said. "Sure, if we're going to pick a radio station to do promotions with, we'll pick the alternative rock station because it's in line with our 'anything goes' approach, but as for my efforts when I'm out in the field visiting people to talk about Tijuana Flats, I have no preference, personally."
While Tijuana Flats' outreach is almost completely a grassroots effort, Blackwell said that every so often, the company will use local publications, and even more so if they pertain to local schools or communities. In South Florida, the company saw great success with its gift card program, and although the company has ideas for each market, Blackwell said she's not entirely certain of its marketing mix moving forward.
According to Blackwell, Orlando-based Push serves as its agency of record, and handles all of the company's marketing, advertising and media buying at this time. To date, she said that Tijuana Flats has yet to outsource any projects because a majority of them are done in-house.
"Obviously, we kind of count on our ad agency to know those things for us and to assist us with those, but we do a lot of our own things because we're out in the field seeing what's going on and shaking hands with people that live in those areas," she said.
When Tijuana Flats opens in new markets, whether there's brand familiarity or not, the company will most often implement some marketing to bring people in the door, but once they've figured out who is visiting the restaurant more frequently, the company begins to put together a more targeted approach.
"We open the store and sometimes our creativity comes after that, when we've got a feel for who's coming in our doors," Blackwell said. "Why throw money against the wall in each direction just to realize you didn't do it right?"

Smack my Flats and order up a burrito at new Tex-Mex eatery

Ocala Star-Banner

Science teachers tell us that nature abhors a vacuum. Evidently, so do some quick service food chains.
Ergo, to fill the "vacuum" that was Ocala, Tijuana Flats- an Orlando-based Florida Tex-Mex chain - has come to town. Its 68th unit opened today in the Berkshire Oaks plaza at 3950 S.W. College Road just west of I-75.
"We're in Gainesville," says founder Brian Wheeler. "So we wanted to fill in the space between there and Orlando. We knew this would be a great place."
Tijuana Flats features a range of Tex-Mex selections: chimichangas, tacos, flautas, quesadillas, burritos. Each order is made fresh to order in the Flats kitchen and brought to your table.
Meanwhile, you savor samples of 15 sauces ranging in Scovilles (the measure of "hot" in peppers) from "sissy" to "Oh, lord, don't take me now!" to season your selection.
Many of them are called "Smack my [insert crude term for donkey here] and call me Sally."
"We're excited to be here," Wheeler adds.
On Thursday, to help celebrate the opening, Tijuana Flats plans to donate 20 percent of its proceeds to the Marion Therapeutic Riding Association, an Ocala organization to uses horses to assist in the treatment of mentally disadvantaged children and adults, says Brandy Blackwell, the chain's marketing manager.
"MRTA is so unique, so Ocala we just had to," she says.

GET READY TO FEEL THE HEAT, OCALA!

Tijuana Flats Set to Open First Marion County Location on August 17

On Monday, August 17, hunger will meet its match as Tijuana Flats, famous for its fresh Tex-Mex food and its unique ambiance, opens its first restaurant location in Ocala at 3950 SW College Road.
The Ocala location will feature Tijuana Flats' made-to-order menu, a 14-pump hot sauce bar and all the lively atmosphere patrons have come to expect from the Tex-Mex powerhouse. The 2,000-square-foot restaurant will accommodate indoor seating for 64 guests and outdoor
seating for 28 guests. Anyone who has experienced Tijuana Flats knows about its brightly colored wall murals. The mural at the latest location is no exception, incorporating a cosmicspace sci-fi design.
"We are extremely excited to bring Tijuana Flats to Marion County," said Tijuana Flats' CEO,
Camp Fitch. "Whether guests have never experienced a Tijuana Flats before or are simply thrilled to have one closer to them now, we look forward to providing them with our long tradition of fresh Tex-Mex food and excellent customer service in a fun and friendly atmosphere."
In addition, the restaurant incorporates energy efficient equipment, taking some initial steps in becoming more environmentally cautious. They include:
- Light Emitting Diode (LED) lamps that offer substantially better energy balance than
traditional incandescent bulbs
- An Energy Management System (EMS) hood which drastically reduces energy usage
- Solar powered timers in the kitchen
- Low flow toilets that significantly reduce water usage
- Front of the house tile is made from 40 percent pre-consumer recycled materials
To commemorate the opening, Tijuana Flats is offering every guest who comes in during opening week a chance to win one of four $250 gift cards and other Tijuana Flats prizes.
Winners will be announced during the restaurant's "Rock Out With Your Guac Out!" party on Friday, August 21 at 7:30 p.m. and must be present to win. There is no purchase necessary to enter.
Additional opening week specials include:
- Monday, August 17 - Opening Day!
- Tuesday, August 18 - Kidʼs Night - Children eat free with the purchase of an adult entree.
- Wednesday, August 19 - Local Hero Day - all police, fire, EMT, teachers and city officials receive 50 percent off with proof of proper I.D.
- Thursday, August 20 - 20 percent of the dayʼs sales will be donated to the Marion Therapeutic Riding Association
- Friday, August 21 - "Rock Out!" Party - featuring giveaways and live music
In addition to the opening week specials, Tijuana Flats is serving $1.50 Dos Equis all week.

Tex Mex Mix

So.. I definitely saved the best for last. This is Tijuana Flats, and I think it's the best Tex Mex chain around. The chain was created by Brian Wheeler, a former marketing student at the University of Central Florida. After spending lots of time in bars, he begged his folks for a couple dozen thousand dollars. He put it towards the first Tijuana Flats in Winter Park, Florida. All I have to say is: Thank you, Mr. and Mrs. Wheeler. The menu selection here is amazing, as well as the portions. They serve the best taco salad in a multigrain shell, and the chips are seasoned with awesomeness. What makes Tijuana Flats the greatest is it's restaurant feel. It's fast food, but sit down and enjoy it like a restuarant fast food. They have waitresses who refill drinks, greeters at the door, and phenomonal service all around. The environment also takes the taco (not cake...taco). All the walls are muraled, photoed, stickered, etc. to create the loudest environment possible. The hot sauce bar also beats Moe's salsa bar. To death. They offer dozens of sauces at a long table of sauce pumps, including one of the hottest in the world. In an unfortunate incident, I somehow squirted this sauce on my exposed leg. My skin, on my leg, burned for four hours. They sell a complete line of award winning hot sauces, so you can squirt it on your legs whenever you want!
An up and coming Tex Mex burrito bar, Machismo, has also sprung up in Virginia Beach, Norfolk, and Pennyslvania with franchising still available. Their big thing: VEGANISM. That's hardcore. I've yet to try it, but will definitely keep an eye out.